On March 17, standing at the entrance to the venue of Jishi Media Information Hub Center, I could sense an air of formality mingled with anticipation. The signing ceremony felt like bringing the future into the present, stirring excitement as well as the childlike curiosity of unwrapping a brand-new toy for the first time. The moment representatives from both sides shook hands, a strong sense of responsibility welled up within me. This was far more than just the exchange of documents; it represented a commitment to upgrading urban services. Smiles and brief exchanges among attendees lent a warm touch to the formal agenda.

The signing marks the official establishment of a long-term, stable and comprehensive strategic cooperative relationship between Jishi Media and Jiqin Group. The two parties will jointly contribute to the development of Digital Jilin. Their cooperation spans multiple sectors including digital public services, cultural and tourism integration, logistics support, and industrial collaboration, aiming to turn abstract development blueprints into tangible, accessible services for the public. This partnership can be likened to a bridge built for the city, connecting technology with daily life, and linking resources with social needs. For me, it is both a valuable opportunity and a test of whether the two enterprises can deliver on their promises.
Present at the solemn yet cordial signing ceremony were You Zhiqiang, Secretary of the Party Committee and Chairman of Jishi Media, Ma Weidong, Deputy Party Secretary and General Manager of the company, along with Zhao Xinrui, Chairman of Jiqin Group, and Li Hong, General Manager of the group. Beside me, representatives engaged in quiet discussions over implementation details. Chairman Zhao remarked with a smile, "We will bring digital services to every household and every street and alley." General Manager Ma added, "Without solid implementation on the ground, all pledges are empty talk." At that moment, the sense of responsibility was clearly etched on everyone’s faces.

The agreement is grounded in the principles of equality and mutual benefit, resource sharing, and complementary strengths. It focuses on enhancing digital public service capabilities, developing cultural and tourism industries, providing hotel reception and conference support services, catering outsourcing and supply chain services, as well as property management collaboration. The two sides will integrate their respective strengths and build fragmented services into an integrated system through coordinated mechanisms. To draw an analogy with a symphony: Jishi Media provides the instrumental technology, while Jiqin Group sets the rhythm and conducts the performance, ultimately composing a movement dedicated to urban services. Once the cooperation is fully implemented, citizens will genuinely experience improved convenience in daily life — which to me is the most gratifying outcome of all.
Technologically, Jishi Media boasts prominent advantages in Radio and Television 5G, cloud computing and big data, while Jiqin Group has rich experience in public service guarantee and resource integration. Leveraging these strengths, both parties will advance the construction of smart cities and smart communities, and explore new models for cultural and tourism integration. If we compare the city to a machine in constant need of upgrading, 5G, cloud computing and big data serve as its intelligent brain, and Jiqin Group’s service capabilities act as the reliable engine ensuring its stable operation. I am full of anticipation for this integration of technology and services, filled with pragmatic reassurance and curiosity about upcoming changes.

This future cooperation is by no means empty talk after the signing. Both parties have pledged to set up a regular communication and coordination mechanism, advancing cooperative initiatives in a project-based, itemized and milestone-driven manner. Such a mechanism enables timely progress tracking and problem-solving, allowing them to deepen cooperation step by step and set a benchmark for collaborative development among provincial state-owned enterprises. These concrete arrangements filled me with reassurance. Only by implementing every task according to set milestones can grand visions be translated into tangible benefits for the general public. Both sides also committed to continuously innovating cooperation models in practice to sustain the vitality and human warmth of the partnership.
Also in attendance were Xu Yang, Deputy General Manager of Jishi Media, together with relevant department heads, and Wang Xinke, Deputy General Manager of Jiqin Group, alongside the group’s managerial staff. All attendees gathered for a group photo after the ceremony. Their smiles before the camera conveyed a tacit understanding — a silent pledge of "Let’s forge ahead together". Standing aside, I watched them chatting casually, with occasional lighthearted jokes easing the formality of the occasion. Such an atmosphere makes me confident that future cooperation will be underpinned not only by institutional safeguards but also by human rapport.

Back at the office, I reflected repeatedly on every detail of the signing ceremony, filled with delight and high hopes. Witnessing the blueprint outlined in the agreement move from paper to reality, I am convinced that this partnership will give a powerful impetus to the development of the digital economy and the modernization of public services in Jilin Province. As an observer and chronicler, I will hold onto this anticipation in my daily work, ready to witness the transformations brought to citizens by each completed project. The journey ahead is long, yet starting from this day, every step forward is steady and resolute.
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